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Branding/ Logo/ Print Assets/
ZooPlus
A friendly and fun brand identity for a neighborhood pet store.
Client
ZooPlus
Year
2022
Expertise
- Logo Design
- Brand Identity
- Print Assets
Our Role
Brand Designer
The Context
The pet store needed an online presence through social media and print materials.
The Concept
Design a warm and friendly identity that appeals to families.
Impact
"The brand helped the pet store establish a friendly, approachable image."
Aesthetic
Visual Direction
Crafting a distinct visual language that speaks to the core of the brand identity.
Key Visual
Color Palette
#4f211a
#f9a496
#ffefe0
Typography
Appetite
Nunito
Execution
- 01
Logo and full brand identity
- 02
Business cards
- 03
Social media covers
- 04
Print-ready templates
